ABOUT PLAY MAKE STUDIO

I'm Bec, the Designer, Director, and Doer behind it all.

My journey spans 15 years, with roots in Sydney and London, where I sharpened my skillset working with iconic names like House of Fraser, The National Theatre, and Seafolly Australia. These experiences shaped me into an agile, no-nonsense designer, capable of delivering stunning, strategic brand identities that make businesses unmissable.

After becoming a Mum and moving to Newcastle, my focus is crystal clear: empowering founders by bringing their visions to life through impactful brand identity design.

Working with me is a personal, one-on-one journey where we co-create and bring your vision to life together. When you're in, I’m all in. I deliver with heart, hustle, and a whole lot of drive. I’m known for my approachability, warm presence, and unshakable commitment to getting sh!t done.

THE APPROACH

At Play Make we focus on developing strong, cohesive brand identities that truly reflect who you are and what you stand for.

My purpose as your creative partner is to listen to your story and strengthen it’s impact. We achieve this through building a strong connection up-front, allowing us to collaborate with ease.

Once we’ve established your bold, new identity, I maintain and elevate it’s consistency across every touchpoint with my range of creative services, curated to support you for the long haul.

THE PLAYBOOK

A well-designed brand identity is a (clever and creative) combination of visuals, graphics, and language that connects deeply with people and drives real results. Here’s the low-down on how each brand project plays out.

It’s time to talk my friend. The more information you can share and elaborate on, the more effectively I can tell your brand story and develop the distinctive blueprint for your brand. This involves a strategic conversation, with lots of questions, created to get to the nitty gritty of your business.
Insights from the discovery phase pave the way to defining the visual style of your business. This is a collaborative and inclusive phase where we set a clear direction for the way you’ll look, feel and sound. It’s where things start to get playful and fun!
In the simplest terms - this is how your brand identity comes to life and your new world is created. It’s where I play (experiment, test and concept), then make (refine and develop) a completely custom design for your business, that connects with your purpose and helps amplify your story.
Now, let’s get you geared up to launch! You’ll be supplied with a tidy bundle of files to use across your print and digital platforms. The roll-out of brand-specific assets (think marketing collateral, social media assets, website development, the list goes on...) are a must here, and can be tailored to your needs.

Why Play Make?

I'm all about helping you clarify your direction. In the ever-moving world of business, there's always a destination in mind—as a Visual Identity and Brand Specialist, my job is to get you there with impactful storytelling and engaging, scroll-stopping visuals.

One of the biggest advantages of working with Play Make Studio is the seamless way we integrate into your team. Becoming your creative partners, we take you on a playful journey of brand development.

But don’t be fooled by this small and humble studio.

We consistently deliver agency-level design with a personal touch. Blending creativity with clarity, we craft high end results that resonate deeply, without the convoluted complexity—just pure, playful and powerful results for your brand.

LET'S PLAY →