Well Kids

Well Kids was created 10 years ago by Jacey Pryjma, a Children’s Chiropractor. Early in her career, she noticed that there was a lack of paediatric-focused programs within the sector. As a result, she developed a management system that could be implemented by Chiropractors, worldwide, focussing on measuring and tracking the progress children made under chiropractic care.

As the program was being rolled out in autonomy over the years, Jacey’s focus shifted to building her own children’s Chiropractic centre, in the heart of Newcastle, along with having a family.

Jumping back into the world of Well Kids after a long hiatus all came down to timing and now felt just right.  

The brief was to reimagine Well Kids using a fresh perspective, with the idea of extending the program beyond the chiropractic world. Jacey would take the principles and philosophies of the Well Kids program and create bite-sized content on social media for families to easily share, implement and action. With this in mind, the focus was to develop a vibrant, fun-loving and inspiring identity that had loads of personality and would cater to both B2B and B2C markets.